Artists don’t just paint, sing, play an instrument or act. Some of the best artists out there utilize their talents to deceive you.
At the Truth in Labeling Campaign we’ve run into many great artists working in public relations firms. They understand human nature and can paint word pictures to sell you almost anything.
We’ve met men and women who have elevated lying to an art form. And rarely do their targets know that they’re being deceived. Then there are the marketing people who often employ a variety of specialized artists to push their products.
Some who hide manufactured free glutamate (MfG), the toxic ingredient in MSG, do it cleverly but not creatively. They use distraction to draw your focus away from the dangers of their product, talking about the benefits of low salt, muscle building, or the umami flavor. And they’ll very likely use ingredients that you’re not going to recognize as containing MfG.
Ingredients called “glutamic acid” and “disodium inosinate” are prime examples. You’ll find them in flavor enhancers like Braggs Aminos and soups and bouillon like Minor’s soup bases.
Not to be overlooked are those who sell products containing MfG to bakeries and restaurants claiming that their products are free of MSG, and the bakeries and restaurants that use those products as though they contained no MfG. Those businesses don’t routinely display the names of ingredients used in their products, and some are proud to make the misleading claim that they don’t use MSG (the name that most consumers give to all ingredients that contain MfG). That’s not even artful lying. It’s just a subterfuge.
If you have questions or comments, we’d love to hear from you. If you have hints for others on how to avoid exposure to MfG, send them along, too, and we’ll put them up on Facebook. Or you can reach us at email@example.com and follow us on Twitter @truthlabeling.