Tag: propanganda

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The slow, steady, thought-altering drip of propaganda

A tip sheet to help fight back when you encounter the glutes’ ‘mishmash’ of altered facts

Effective propaganda doesn’t just hit once and disappear. It works best as a steady stream, most effectively coming at you from all directions. It puts a grain of sand in your oyster of belief, slowly eroding what you thought to be true.

One of the best propaganda campaigns currently out there is being hosted by Ajinomoto, the world’s largest manufacturer of monosodium glutamate. We’ve seen videos, blogs and “news” stories touting the safety of MSG. We’ve been told that avoiding this brain-damaging additive is somehow “racist.” We’ve been informed that it all started with a 1968 letter sent to the New England Journal of Medicine, and that any idea that this toxic substance is dangerous has been debunked by decades of scientific testing. All this disinformation being orchestrated by those in the glutamate industry who don’t mind spending multi-millions to keep generating their ill-gotten billions.

For that reason, we have prepared the following tip sheet for you. Since most of what is circulating is amazingly similar, you can use it for practically any glute hype that comes your way – and that includes articles in newspapers and magazines, Youtube videos and most especially talks on MSG by celebrity chefs and famous foodies.

Tip sheet to cut through the toxic fog of glutamate fiction

Fiction: MSG is made from corn, wheat, and beets

Truth: Since 1957 monosodium glutamate has been manufactured by using genetically modified bacteria to synthesize glutamic acid outside of their cell membranes and excrete it into a medium to accumulate. This “reinvention” has allowed for huge amounts of the additive to be made and used in previously unheard-of amounts in processed foods of all kinds.

Fiction: Avoiding MSG is somehow racist because of the term “Chinese Restaurant Syndrome”

Truth: As you likely know, Chinese Restaurant Syndrome was the title given to a letter written by a physician and sent to the New England Journal of Medicine seeking information about reactions suffered after eating in a Chinese restaurant in the U.S. Why would avoiding this additive – generally done because of personal experiences such as migraines, asthma, depression, heart-rhythm abnormalities, pain, and even seizures – smack of racism?

Fiction: MSG is known to be perfectly safe – “nobody has come up with any science that says there is a problem with it.”

Truth: The studies cited by the Glutes as evidence of MSG safety are ones in which MSG was fed to volunteers who were given test material containing MSG at one time, and at another time given a placebo that contained (without disclosure) an excitotoxic amino acid — one that would trigger the exact same reactions as those caused by MSG. When subjects reacted to both test material and placebo, researchers claimed to have again failed to demonstrate MSG toxicity. More on this subject can be found here.

Ever vigilant in promoting its views, the glutamate industry has declared that both the FDA and regulators around the world have found monosodium glutamate to be safe. In fact, however, neither independent scientists nor independent regulators have found monosodium glutamate to be safe. FDA studies, which were actually reviews, always have been staffed by persons with ties to the glutamate industry. The regulators and/or authoritative bodies referred to by the glutamate industry did no research of their own. And studies to be reviewed were delivered by industry agents. Studies of MSG-induced brain damage were never shown to these authoritative bodies. It’s known that MSG when fed to very young laboratory animals kills brain cells in the area of the hypothalamus, and, through that damage, causes a number of endocrine disorders. One of those disorders is gross obesity. Another is infertility.

Fiction: The glutamate that naturally occurs in many foods and the glutamate in monosodium glutamate are exactly the same

Truth: The glutamate found in unprocessed, unadulterated and unfermented protein is L-glutamate only. The MSG used in cosmetics, drugs, vaccines, dietary supplements and processed food is manufactured, and always contains L-glutamate plus D-glutamate and pyroglutamate (unwanted byproducts of L-glutamate production) plus other unwanted by-products of production all called impurities. And since industry has not found a way to remove the unwanted impurities from processed free L-glutamate, the glutamate in MSG will always come with impurities.

Only manufactured glutamic acid causes brain damage and adverse reaction when ingested or otherwise used. Glutamate contained in unprocessed, unadulterated and unfermented protein, no matter in what quantities, will not cause reactions in MSG-sensitive people.

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The ‘Glutes’ are pulling out all the stops

I know the word about free glutamate toxicity (still called “MSG” toxicity by many) is getting out, but I never envisioned the impact that our messages would have.  The Glutes seem to be pulling out all the stops, with propaganda carried in places like CBS, which aired four different versions of Glute propaganda in just this last week. 

Whatever you’re doing to warn your loved ones, keep it up.   And thank you from all of us. 

Adrienne

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Monosodium glutamate (MSG): The basics

1) It’s manufactured using genetically engineered bacteria.
The most “naturally occurring” thing about monosodium glutamate is the genetically modified bacteria that excrete monosodium glutamate’s potentially excitotoxic glutamic acid through their cell walls.

2) It contains:

  • L-glutamic acid (which stimulates taste buds to give the perception of a more exciting or robust taste experience);
  • unavoidable, undesirable, by-products of L-glutamic acid manufacture which include D-glutamic acid, pyroglutamic acid, and additional impurities depending on the material fed to the bacteria and the exact nature of the bacterial fermentation involved –– by-products of manufacture that are not found in unadulterated meat, fish, poultry or in the human body;
  • sodium, and,
  • moisture.

3) When present in excess, it turns excitotoxic.
When present in excess (amounts greater than needed for normal body function), the glutamic acid in monosodium glutamate becomes excitotoxic, causing neurotransmitters to fire repeatedly until the cells associated with targeted glutamate receptors die — causing brain damage and endocrine disorders as well as reactions such as a-fib, asthma, irritable bowel syndrome and seizures.

4) There is more than enough free glutamic acid in processed food to enable humans to accrue the excesses needed to cause brain damage and consequent abnormalities.

5) To learn more:

To learn more about monosodium glutamate see: What is monosodium glutamate?

To review the names of ingredients that contain manufactured free glutamic acid see: Ingredient Names Used to Hide MfG.

To understand the difference between manufactured free glutamic acid and the glutamic acid found in unadulterated protein and in the human body see: Manufactured vs Natural glutamic acid.

To read about industry’s denial of the toxicity of MSG see:
Basic Facts (things the “glutes” don’t want you to know)
This is How the “MSG is Safe” Game is Played
Meet the “Glutes”
Here’s How They Hide MSG
The Architect of it All
Industry’s FDA
Six Big Fat Lies
Propaganda
Umami

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‘Sometimes, you just have to stand up there and lie’

It’s hard to keep up with glutamate-industry propaganda, as they clearly have some of the most creative minds in the business. The latest to handle PR for Ajinomoto Co, Inc. (the leading producer of monosodium glutamate) is none other than Daniel J. Edelman Public Relations, the largest independently owned PR firm in the world.

At the beginning of this year, Richard Edelman (son of founder Daniel), when writing about how honored he was that his namesake agency was listed as a “best place to work” by Ad Age, proudly told how they are now working with Ajinomoto to “set the record straight about long-misunderstood monosodium glutamate (MSG) in the U.S.”

And that explains a lot about the bold new propaganda campaigns we’ve been seeing lately — significantly different approaches. One in particular masquerades as an announcement of a newsworthy event to be featured in business sections of some top-name newspapers.

“Rescuing MSG’s Unsavory Reputation” was carried by the Chicago Tribune, the Latin American Herald Tribune, and the Wall Street Journal among others, with lots of “feel- good” words paired with “monosodium glutamate.”  Psychologists might call it conditioning; we call it brainwashing. The same piece was also posted in Food Processing, which calls itself “the information source for food and beverage manufacturers,” under the headline, “Ajinomoto Wants to Repair MSG’s Reputation.”

Now we’ve seen “The man who discovered umami,” by Veronique Greenwood, in no less a program than BBC’s “Future”. This time, the message that MSG is a harmless flavor enhancer is encased in a pleasant story about the glories of “umami.”  And in this friendly, good-natured, affable little tale is inserted the message that the consumer is supposed to take away:

“The product, a monosodium glutamate (MSG) powder called Aji-No-Moto, is still made today. (Although rumuors have swirled periodically that eating too much MSG can give people headaches and other health problems, the US Food and Drug Administration has found no evidence for such claims. It just makes food taste more savoury.)”

It’s clever, for sure. But Edelman has a long history of clever propaganda techniques. One that it terms “litigation PR,” was used to stop a dozen state attorneys general from joining the anti-trust actions taken against Microsoft in the late 1990s. Other efforts of theirs have included representing the American Petroleum Institute at a reported fee of $52 million a year in an “astroturfing” venture (a fake grass-roots campaign typically industry funded) to promote fracking, as well as other climate-change-denial crusades, and working with Big Tobacco to help “slow or reverse” public opinion regarding smoking. One document from the late 1970s, produced by Edelman for RJ Reynolds, states that their purpose is to “begin the process of establishing that there is another point of view on the cigarette question.”

But nothing describes Edelman’s MSG “set the record straight” effort better than a story that appeared in Gawker ten years ago. According to an unnamed, top-level marketing executive, an Edelman senior management training session included this quote: “Sometimes, you just have to stand up there and lie. Make the audience or the reporter believe that everything is OK.”

We can’t wait to see what these propaganda artists will have in store for us next. 

References:

https://www.edelman.com/insights/edelman-ad-age-best-places-work-2019

https://www.sourcewatch.org/index.php/Edelman

https://gawker.com/356220/sometimes-you-just-have-to-stand-up-there-and-lie

https://www.industrydocuments.ucsf.edu/tobacco/docs/#id=mybm0104