MSG on 60 Minutes got people riled up 30 years ago. Could it do the same thing today?

Thirty years ago this 60 Minutes program (video below) on MSG was the second most-watched show of the year. Despite that, the show’s creator Don Hewitt caved to glutamate-industry pressure and refused to air it a second time.

Since then the Glutes have kept a tight wrap on information about the toxic effects of MSG, filling the Internet, newspapers and TV with cleverly crafted propaganda that carries the falsehood MSG is a harmless ingredient. Advertising studies have been rigged to conclude that nothing was found to suggest that MSG is anything other than safe, diverting funding from research that might concluded that MSG is harmful, enlisting the support of celebrities and professionals who vouch for the safety of their excitotoxic – brain damaging – product and keeping any mention of possible MSG-toxicity out of FDA files.

But it’s a new day. And as much as we may disagree about our politics and even what truth is, no one will disagree with the notion that it’s wrong to poison people, most especially our children. And so, through a Citizen Petition addressed to FDA Commissioner Hahn, I have asked the people at the FDA (who have kept the myth of the safety of MSG alive no matter what) to weed out the lies that the FDA is telling at the behest of the glutamate industry and officially stop calling the excitotoxic manufactured glutamic acid and the MSG that contains it generally recognized as safe — GRAS.

To comment on and support that petition, simply go here and then click the blue “comment now” button at the top of the page.

And be sure to share this message with Facebook, Twitter and LinkedIn friends.

Who are the ‘Glutes’?

For years, the Truth in Labeling Campaign has been calling them the “Glutes,” a name that many now recognize as being those who make money selling their poisons hidden in food. We gave them a name because we want you to know them and start talking about them, and it’s hard to talk about someone or something if it doesn’t have a name.

The founder and chief operating officer of this loosely knit operation is Ajinomoto, the world’s largest producer of monosodium glutamate. Ajinomoto designs and bankrolls its research, bragging of the millions it’s spending on public relations to “clear MSG’s bad name.” Their goal is to counter the fact that every day more and more people are suffering reactions to MSG and other flavor enhancers that contain MSG’s toxic manufactured free glutamate (MfG) by plastering the world with propaganda that MSG has gotten a bad rap.

Without the researchers who execute their double-blind studies using excitotoxic, brain damaging placebos, without the food technologists who incorporate MfG into thousands of processed foods, without the manufacturers that use MSG in their products so they can skimp on quality — aided by the grocery outlets that sell their products — and without the “public servants” at the FDA who for 50 years have turned their backs on research that clearly demonstrates MSG has toxic potential while endorsing the out and out lie that MSG is safe for use in food, MSG would have long ago been banned. And it can be done. As recently as 2018 the FDA acted to no longer allow the use of seven flavoring substances and flavor enhancers deemed dangerous.

Those are the Glutes: the people who work to keep MSG flowing without mentioning that they work for the producer of MSG when signing off on their work.

If MSG is ‘natural’ why have hundreds of patents been issued for methods of producing it?

Monosodium glutamate (MSG) found in an animal, vegetable, or mineral was manufactured and then ingested or added in some manner.

Below are just three examples of patents pertaining to the manufacture of MSG. There are literally hundreds more. MSG is man-made.

1. US3281247A – Process for producing monosodium glutamate

https://patents.google.com/patent/US3281247A/en

2. CN104211611A – New fermentation technology of sodium glutamate

https://patents.google.com/patent/CN104211611A/en

3. WO1996031459A1 – A process for the preparation of monosodium glutamate

https://patents.google.com/patent/WO1996031459A1/en

Below are general discussions pertaining to methods used in production of MSG (written by scientists, not by Ajinomoto’s hired hands).

1. Optimization of glutamic acid production by Corynebacterium glutamicum using response surface methodology

Naiyf S. Alharbia, Shine Kadaikunnana, Jamal M. Khaleda, Taghreed N. Almanaaa,Ganesh Moorthy Innasimuthub, Baskar Rajooc, Khalid F. Alanzia, Shyam Kumar Rajaram.

Journal of King Saud University – Science. Volume 32, Issue 2, March 2020, Pages 1403-1408.

https://www.sciencedirect.com/science/article/pii/S1018364719318440

2. Tasty waste: industrial fermentation and the creative destruction of MSG

Sarah E. Tracy

Food, Culture & Society (2019). 22:5, 548-65,

https://doi.org/10.1080/15528014.2019.1638117

The Jekyll and Hyde amino acid

There’s good glutamate and bad glutamate.  Everyone needs the glutamic acid (a.k.a. glutamate) that the human body has been creating in carefully controlled amounts since time began.  It’s a building block of protein.  It’s essential to life itself. 

But manufactured free glutamate is a different thing. It was invented in 1957, at which time mass production of manufactured free glutamate began.  And from that time forward, manufactured free glutamate has been easily available in foods, drinks, supplements and drugs, in the uncontrolled amounts that cause brain damage.

Amino acids did not cause brain damage before 1957.

If the ‘dose makes the poison’ there’s more than enough MSG and MSG-aliases in processed food to cause brain damage as well as serious observable reactions

There’s more than enough excitotoxic glutamic acid (a.k.a. free glutamate) in processed foods to create the excesses needed to cause brain damage, obesity, reproductive dysfunction, migraine headache, heart irregularities, irritable bowel, nausea and vomiting, asthma, seizures and more. In fact, excitotoxic glutamate has been known to trigger all the reactions listed as side effects of prescription drugs.

It hasn’t always been that way.

Prior to 1957, free glutamate available to people in the U.S. came largely from use of a product called Accent, which is pure MSG marketed as a flavor enhancer. In 1957, however, Ajinomoto’s method of glutamate production changed from extraction from a protein source (a slow and costly method), to a technique of bacterial fermentation wherein carefully selected genetically modified bacteria secreted glutamate through their cell walls — which enabled virtually unlimited production of MSG, allowing Ajinomoto to market its product aggressively.

It wasn’t long before Big Food discovered that increased profits could be generated by liberally using flavor enhancers (which all contain free glutamate) in every processed food product imaginable. And over the next two decades, the marketplace became flooded with manufactured/processed free-glutamate added to processed foods in ingredients such as hydrolyzed proteins, yeast extracts, maltodextrin, soy protein isolate, and MSG.

Today, more free glutamate than ever before will be found in ingredients used in processed and ultra-processed foods, snacks, and protein-fortified foods, protein drinks and shakes, and protein bars. And hydrolyzed proteins such as pea protein powder and mung bean protein isolate contain all three excitotoxic (brain-damaging) amino acids: aspartic acid (as in aspartame) and L-cysteine (used in dough conditioners), as well as glutamic acid. On top of that, excitotoxins marketed as “protein” sources have become increasingly available and extremely popular.

Recently we have seen excitotoxic amino acids in products such as Real Egg (mung bean protein isolate, the enzyme transglutaminase, and natural flavors), the Impossible Burger (textured wheat protein, potato protein, natural flavors, yeast extract, and soy protein isolate), Beyond Meat Beast Burger (pea protein isolate, natural flavoring, yeast extract, and maltodextrin), and the Lightlife Burger (water, pea protein, expeller pressed canola oil, modified corn starch, modified cellulose, yeast extract, virgin coconut oil, sea salt, natural flavor, beet powder (color), ascorbic acid (to promote color retention), onion extract, onion powder garlic powder) as well as excitotoxins added to an increasing array of ultra-processed foods. Most ultra-processed foods are made exclusively of chemicals and poor-quality ingredients to which glutamate-containing flavor enhancers have been added.

Prior to the time that Ajinomoto reformulated its method of MSG production (now over 60 years ago), accumulating excesses of glutamate through food sufficient to turn it excitotoxic would have been nearly impossible. But in the decades that followed Ajinomoto’s reformulation of MSG, obesity and infertility escalated to epidemic proportions.

The names of ingredients that contain manufactured free glutamate (MfG) can be found at this link.

Leaked files

The Washington Post is a great source of information.  Every once in a while they run a propaganda piece for the glutamate industry that gives us a chance to see if the Glutes have come up with anything to augment their Six Big Fat Lies.  

Yesterday they ran “Leaked files reveal reputation-management firm’s deceptive tactics,” discussing a Spain-based company that made millions of dollars using bogus copyright claims, fake news sites and search engine manipulation to remake the online images of more than 1,500 clients over six years.  Ajinomoto brags about using Edelman PR.  I wonder if they use Eliminalia too.

Reference:

https://restofworld.org/2022/documents-reputation-laundering-firm-eliminalia/

Is it news or is it propaganda?

If you have enough money and the right contacts, you too can make up your own ‘news’     

Ajinomoto, the world’s largest manufacturer of monosodium glutamate (MSG), and its PR firm, Edelman Public Relations, have recently joined with CBS to recycle the Glues favorite propaganda pieces disguised as news.

Aired recently on both CBS Mornings and the network’s highly regarded Sunday Morning show led by veteran journalist Jane Pauley, as well as a Bay area affiliate station, the productions are straight out of the Edelman/Ajinomoto playbook.

The often-repeated blueprint goes like this:”

  1. Use a headline that shows there’s controversy, but not to worry because you can trust that this article/video will give you the real facts:

Yes, MSG has a bad reputation but it’s now making a “comeback.”

“Science” has proven that there’s nothing to worry about!

Things need to be “set straight.”

2. Repeat the well-worn fiction that a 55-year-old letter is responsible for consumers considering that MSG might be toxic. Capitalize on its unique name “Chinese Restaurant Syndrome.”  Ignore the multitude of studies clearly demonstrating that MSG causes brain damage.

3. Trot out the “Expert,” who talks about “The Letter” and alludes to how it’s been refuted by “decades of research,” without the expert actually citing any.

4. Bring on the “Chefs,” who will be shown cooking up a storm of delicious food sprinkled with MSG and give some to the reporter to taste. “Yum!”

5. Introduce the xenophobic zinger. This is indeed the perfect example of the diabolical genius of the folks at Edelman PR, filling the airwaves with the concept that avoidance of MSG isn’t based on science, but is actually nothing more than anti-Asian hate speech in disguise.

“Ajinomoto established that deep-rooted xenophobia is at the center of MSG’s complicated history in the U.S.” Edelman stated in a 2019 press release. That seemingly crazy concept has caught on so well that even a book I co-authored about food additives was targeted by a “reader review” that claimed it’s “not cool to promote myths rooted in racism.”

The Edelman team works long and hard at selling the product they’ve been paid to sell. And they have the media connections to make it happen. But despite the constant use of such expensive and wide-spread propaganda, recognition that MSG is harmful continues to be acknowledged by consumers. It looks like growing numbers of consumers are realizing that they are getting sick following meals that include MSG or some other ingredient that contains its processed free glutamate, and that the more consumers know the harder Ajinomoto and Edelman will work to sell us its disinformation.  Remember that currently the only consumer group to reveal what’s going on with MSG is the Truth in Labeling Campaign.

Interesting thing about CBS, the network also makes itself available to spin news on behalf of Big Pharma.  A January 60 Minutes program was identified as “an unlawful weight loss drug ad” for the med Wegovy by the Physicians Committee for Responsible Medicine. “The 60 Minutes program looked like a news story, but it was effectively a drug ad,” the group Committee said in a press release. PCRM also stated that Novo Nordisk, which makes Wegovy, paid over $100,000 to the doctors CBS interviewed for the segment.

The blog links below (click on the headlines) will give you an idea of how extensive glutamate marketing is, and should leave you wondering whenever you read an article or watch a program: is it news or is it propaganda?

Linda Bonvie

The slow, steady, thought-altering drip of propaganda

A tip sheet to help fight back when you encounter the glutes’ ‘mishmash’ of altered facts

Effective propaganda doesn’t just hit once and disappear. It works best as a steady stream, most effectively coming at you from all directions. It puts a grain of sand in your oyster of belief, slowly eroding what you thought to be true.

One of the best propaganda campaigns currently out there is being hosted by Ajinomoto, the world’s largest manufacturer of monosodium glutamate. We’ve seen videos, blogs and “news” stories touting the safety of MSG. We’ve been told that avoiding this brain-damaging additive is somehow “racist.” We’ve been informed that it all started with a 1968 letter sent to the New England Journal of Medicine, and that any idea that this toxic substance is dangerous has been debunked by decades of scientific testing. All this disinformation being orchestrated by those in the glutamate industry who don’t mind spending multi-millions to keep generating their ill-gotten billions.

For that reason, we have prepared the following tip sheet for you. Since most of what is circulating is amazingly similar, you can use it for practically any glute hype that comes your way – and that includes articles in newspapers and magazines, Youtube videos and most especially talks on MSG by celebrity chefs and famous foodies.

Tip sheet to cut through the toxic fog of glutamate fiction

Fiction: MSG is made from corn, wheat, and beets

Truth: Since 1957 monosodium glutamate has been manufactured by using genetically modified bacteria to synthesize glutamic acid outside of their cell membranes and excrete it into a medium to accumulate. This “reinvention” has allowed for huge amounts of the additive to be made and used in previously unheard-of amounts in processed foods of all kinds.

Fiction: Avoiding MSG is somehow racist because of the term “Chinese Restaurant Syndrome”

Truth: As you likely know, Chinese Restaurant Syndrome was the title given to a letter written by a physician and sent to the New England Journal of Medicine seeking information about reactions suffered after eating in a Chinese restaurant in the U.S. Why would avoiding this additive – generally done because of personal experiences such as migraines, asthma, depression, heart-rhythm abnormalities, pain, and even seizures – smack of racism?

Fiction: MSG is known to be perfectly safe – “nobody has come up with any science that says there is a problem with it.”

Truth: The studies cited by the Glutes as evidence of MSG safety are ones in which MSG was fed to volunteers who were given test material containing MSG at one time, and at another time given a placebo that contained (without disclosure) an excitotoxic amino acid — one that would trigger the exact same reactions as those caused by MSG. When subjects reacted to both test material and placebo, researchers claimed to have again failed to demonstrate MSG toxicity. More on this subject can be found here.

Ever vigilant in promoting its views, the glutamate industry has declared that both the FDA and regulators around the world have found monosodium glutamate to be safe. In fact, however, neither independent scientists nor independent regulators have found monosodium glutamate to be safe. FDA studies, which were actually reviews, always have been staffed by persons with ties to the glutamate industry. The regulators and/or authoritative bodies referred to by the glutamate industry did no research of their own. And studies to be reviewed were delivered by industry agents. Studies of MSG-induced brain damage were never shown to these authoritative bodies. It’s known that MSG when fed to very young laboratory animals kills brain cells in the area of the hypothalamus, and, through that damage, causes a number of endocrine disorders. One of those disorders is gross obesity. Another is infertility.

Fiction: The glutamate that naturally occurs in many foods and the glutamate in monosodium glutamate are exactly the same

Truth: The glutamate found in unprocessed, unadulterated and unfermented protein is L-glutamate only. The MSG used in cosmetics, drugs, vaccines, dietary supplements and processed food is manufactured, and always contains L-glutamate plus D-glutamate and pyroglutamate (unwanted byproducts of L-glutamate production) plus other unwanted by-products of production all called impurities. And since industry has not found a way to remove the unwanted impurities from processed free L-glutamate, the glutamate in MSG will always come with impurities.

Only manufactured glutamic acid causes brain damage and adverse reaction when ingested or otherwise used. Glutamate contained in unprocessed, unadulterated and unfermented protein, no matter in what quantities, will not cause reactions in MSG-sensitive people.

Who are the ‘Glutes’?

For years, the Truth in Labeling Campaign has been calling them the “Glutes,” a name that many now recognize as being those who make money selling their poisons hidden in food. We gave them a name because we want you to know them and start talking about them, and it’s hard to talk about someone or something if it doesn’t have a name.

The founder and chief operating officer of this loosely knit operation is Ajinomoto, the world’s largest producer of monosodium glutamate. Ajinomoto designs and bankrolls its research, bragging of the millions it’s spending on public relations to “clear MSG’s bad name.” Their goal is to counter the fact that every day more and more people are suffering reactions to MSG and other flavor enhancers that contain MSG’s toxic manufactured free glutamate (MfG) by plastering the world with propaganda that MSG has gotten a bad rap.

Without the researchers who execute their double-blind studies using excitotoxic, brain damaging placebos, without the food technologists who incorporate MfG into thousands of processed foods, without the manufacturers that use MSG in their products so they can skimp on quality — aided by the grocery outlets that sell their products — and without the “public servants” at the FDA who for 50 years have turned their backs on research that clearly demonstrates MSG has toxic potential while endorsing the out and out lie that MSG is safe for use in food, MSG would have long ago been banned. And it can be done. As recently as 2018 the FDA acted to no longer allow the use of seven flavoring substances and flavor enhancers deemed dangerous.

Those are the Glutes: the people who work to keep MSG flowing without mentioning that they work for the producer of MSG when signing off on their work.

Who are the ‘Glutes’?

For years, the Truth in Labeling Campaign has been calling them the “Glutes,” a name that many now recognize as being those who make money selling their poisons hidden in food. We gave them a name because we want you to know them and start talking about them, and it’s hard to talk about someone or something if it doesn’t have a name.

The founder and chief operating officer of this loosely knit operation is Ajinomoto, the world’s largest producer of monosodium glutamate. Ajinomoto designs and bankrolls its research, bragging of the millions it’s spending on public relations to “clear MSG’s bad name.” Their goal is to counter the fact that every day more and more people are suffering reactions to MSG and other flavor enhancers that contain MSG’s toxic manufactured free glutamate (MfG) by plastering the world with propaganda that MSG has gotten a bad rap.

Without the researchers who execute their double-blind studies using excitotoxic, brain damaging placebos, without the food technologists who incorporate MfG into thousands of processed foods, without the manufacturers that use MSG in their products so they can skimp on quality — aided by the grocery outlets that sell their products — and without the “public servants” at the FDA who for 50 years have turned their backs on research that clearly demonstrates MSG has toxic potential while endorsing the out and out lie that MSG is safe for use in food, MSG would have long ago been banned. And it can be done. As recently as 2018 the FDA acted to no longer allow the use of seven flavoring substances and flavor enhancers deemed dangerous.

Those are the Glutes: the people who work to keep MSG flowing without mentioning that they work for the producer of MSG when signing off on their work.