The ‘soup wars’ are over, but the ‘clean label’ fraud lives on

Over a decade ago Progresso and Campbell’s duked it out over whose soup contained less MSG. Called the “soup wars,” the first shot was fired by Campbell’s in a 2008 ad that said more Progresso soups contained monosodium glutamate than Campbell’s. Soon after, Progresso took out a full-page ad in the New York Times stating that “Campbell’s has 95 soups made with MSG.”

Now, those big brands tell different stories about the MSG in their products.

Campbell’s has decided to focus on how safe MSG is. They tell us that “MSG occurs naturally in many foods, such as tomatoes and cheeses,” while in fact MSG is manufactured.  It does not appear “naturally” anywhere.

Along with that, “for those looking to avoid MSG,” Campbell’s has “clean label” soups. Those are soups that contain the same toxic manufactured free glutamate (MfG) that’s in MSG, which will be found in ingredients such as yeast extract, whey protein concentrate and natural flavoring, without any mention of the toxic glutamate in them.

Progresso has taken it a step further, claiming that its “focus on quality ingredients” means they’ve ditched using this excitotoxic additive all together.

Not exactly.

Progresso New England clam chowder is advertised as “no MSG added,” yet it contains natural flavor, yeast extract and whey protein concentrate. The brand’s Chicken & herb dumpling soup also states “No MSG added,” but contains natural flavor, corn protein (hydrolyzed), soy protein isolate and a second listing of natural flavor. Those are just two examples, we could go on and on, but you get the idea. All of those ingredients contain MfG.

Considering what’s contained in those soups, and how big and bold Progresso makes the claim of “No MSG added” one might think there’s no FDA regulation against such fraud. But there is.

Over 25 years ago the FDA issued this statement:

“While technically MSG is only one of several forms of free glutamate used in foods, consumers frequently use the term MSG to mean all free glutamate. For this reason, FDA considers foods whose labels say “No MSG” or “No added MSG” to be misleading if the food contains ingredients that are sources of free glutamates, such as hydrolyzed protein.”

Unfortunately, long ago the FDA stopped punishing or even scolding those who violate the Federal Food, Drug and Cosmetic Act – but that doesn’t make this any less a violation of FDA rules.

Campbell’s and Progresso are far from the only food manufacturers who engage in this “clean label,” “No MSG added” trickery. And soups are not the only products promoted this way.

So, when you pick up a product that states “No MSG” or “No added MSG,” you’ll know that you don’t even need to read the ingredient label.

Just put it back on the shelf.

Can you be allergic to MSG?

By and large, reactions to MSG are sensitivity reactions to a toxin, not allergic responses.  That’s probably why the Glutes suggest seeing an allergist if you think you’re having a problem with MSG because allergists have no tests for sensitivities.  The only test for MSG (or any other sensitivity) is a challenge — ingesting the substance and waiting to see what happens.  So, most allergists will tell you that you’re not allergic to MSG, which would be true.

We’ve had reports from a handful of people who said they tested positive for an MSG-allergy but it’s not common.

MSG and the Media. Who signed the gag-order?

If it seems like you never hear mention of the toxic nature of MSG on any nationally-aired show – cable or network – it’s true! It’s almost as if a gag-order had been issued. In fact, any talk about MSG in the media has been virtually nonexistent since the 1991 CBS 60 Minutes broadcast (right below) about the dangers of the flavor enhancer.

Sometime after the 60 Minutes program aired, Nancy Millman, writing for the Chicago Tribune, did an article focusing on the activities of Jack Samuels (co-founder of the Truth in Labeling Campaign) and his fight to have MSG labeled. According to Millman, prior to beginning her work, she had cleared the story with her editor, but the article was never published.

Similarly, the Baltimore Sun accepted and then refused to print an article on MSG by journalist Linda Bonvie, and an editor at the New York Times told Bonvie that she wouldn’t take a story that even mentioned MSG. According to Bonvie, the editor had said she was unwilling to face the pressure and intimidation that would result if she did. And in 1991, Don Hewett of 60 Minutes said, on air, that he had never had so much pressure applied to him by industry as he had prior to the airing of the MSG segment. Although rated by TV guide as one of the two most watched programs of the 1991 year, 60 Minutes has refused to run the piece again. Prior to the 60 Minutes show airing, Ajinomoto pulled out all the stops to kill it. In early 1990, we had become aware that the show was in the works, and over the course of its development had provided information to producers Grace Dickhaus and Roz Karson. In March of 1991, a producer for the CBS show called Ajinomoto with the announcement that they were thinking of doing a segment on their product.

According to the Wall Street Journal a group of trade associations launched one of the largest pre-emptive campaigns in public relations history. The WSJ said that “A crisis-management team specializing in 60 Minutes damage control has been hired to help the industry execute an elaborate game plan to forestall a repeat of the 1989 Alar-on-apples scare.”

We had received a copy of the “International Food Information Council MSG Committee/MSG Coalition COMMUNICATIONS PLAN” from an anonymous source, which detailed IFIC’s plans for scuttling the 60 Minutes segment on MSG, or, failing that, to provide for crisis management. We forwarded IFIC’s plan to the WSJ.

The IFIC, which represents itself as an “independent” organization, sends attractive brochures to dietitians, nutritionists, hospitals, schools, the media, and politicians, proclaiming the safety of monosodium glutamate. IFIC’s paid relationship to the glutamate industry is documented in the 31st edition of the Encyclopedia of Associations.

Who are the ‘Glutes’?

For years, the Truth in Labeling Campaign has been calling them the “Glutes,” a name that many now recognize as being those who make money selling their poisons hidden in food. We gave them a name because we want you to know them and start talking about them, and it’s hard to talk about someone or something if it doesn’t have a name.

The founder and chief operating officer of this loosely knit operation is Ajinomoto, the world’s largest producer of monosodium glutamate. Ajinomoto designs and bankrolls its research, bragging of the millions it’s spending on public relations to “clear MSG’s bad name.” Their goal is to counter the fact that every day more and more people are suffering reactions to MSG and other flavor enhancers that contain MSG’s toxic manufactured free glutamate (MfG) by plastering the world with propaganda that MSG has gotten a bad rap.

Without the researchers who execute their double-blind studies using excitotoxic, brain damaging placebos, without the food technologists who incorporate MfG into thousands of processed foods, without the manufacturers that use MSG in their products so they can skimp on quality — aided by the grocery outlets that sell their products — and without the “public servants” at the FDA who for 50 years have turned their backs on research that clearly demonstrates MSG has toxic potential while endorsing the out and out lie that MSG is safe for use in food, MSG would have long ago been banned. And it can be done. As recently as 2018 the FDA acted to no longer allow the use of seven flavoring substances and flavor enhancers deemed dangerous.

Those are the Glutes: the people who work to keep MSG flowing without mentioning that they work for the producer of MSG when signing off on their work.

‘If MSG is so bad for you, why doesn’t everyone in Asia have a headache?’

This question has been a favorite of the Glutes, one you’re bound to see every so often.

And the answer is ….

1) Not everyone in Asia (or anywhere else, for that matter) will get an MSG-headache because while MSG triggers glutamate receptors related to headache in some people, others react to too much MSG with pain, asthma, fibromyalgia, a-fib, tachycardia, skin rash, seizures and more.

2) In Asia, at least until recently, the large amounts of MSG needed to trigger headaches and other reactions following ingestion of MSG were not available. Manufactured free glutamate (MfG), the toxic ingredient in MSG, was found only in MSG, and MSG was typically used sparingly. When used in Asia, small amounts of MSG are traditionally added to food at the end of cooking.

3) In contrast, in the U.S., and to a lesser degree in Europe, MfG is used in great quantity in processed and ultra-processed foods, snacks, protein-fortified foods, protein drinks, shakes, and protein bars. It’s found in flavor enhancers, protein substitutes, ingredients such as hydrolyzed proteins, yeast extracts, maltodextrin, and soy protein isolate, all in addition to MSG.

There is no controversy!

Like everything else the “Glutes” put out to deceive you into believing that MSG is “safe,” claiming that the safety of MSG is controversial is part of their basic con.

The only “controversy” here is that the Glutes continue to say MSG is “safe” despite clear and copious data demonstrating MSG is toxic.

There really is nothing to debate.  But being that selling MSG is their business, they work very hard on twisting the truth. Here are the facts of the matter: 

1. The opinion that free glutamic acid (the active component in MSG) causes brain damage, is based on data amassed between 1969 and 2021 by neuroscientists studying the brain.

2. No data demonstrating anything to the contrary exist.  Those who manufacture and sell MSG say that MSG is harmless or “safe” by pointing to studies that failed to find toxicity. That’s a big difference.

Here’s how it works:

  • They claimed to have replicated studies of glutamate induced toxicity from the 1970s without finding toxicity, but they were not true replications.  Rather, the methods and materials used in setting up studies and analyzing results prevented identifying evidence of MSG toxicity.
  • From the 1980s until it was made public that they were using placebos in their double-blind studies that caused reactions identical to those caused by MSG test material, their claims of “safety” were based on studies that were rigged to exclude the possibility that MSG was anything but “safe.”
  • Since being exposed, claims of safety now come from what’s called consensus meetings. These are meetings organized and paid for by the U.S. manufacturer of MSG or their agents where participants discuss the safety of MSG and publish the conclusion that they find it to be “safe.”

MSG is a toxic ingredient.  There should be no question about the truth of the matter.  In that sense, there really is no controversy.

Infertility and MSG

This study was done in 2020 to try and discover if rats, who had been given doses of MSG for the purpose of lowering testosterone levels and causing “toxicity in testicular tissue,” could be treated with zinc oxide nanoparticles and green tea. The group treated with zinc oxide nanoparticles/green tea were “significantly” protected against MSG damage to the testis.

From the study: “The MSG treatment in the adult male rats reduced testosterone levels and disrupted testicular histology…”

Good to know, but wouldn’t it be better to avoid MSG ingestion in the first place than to search out an antidote?

Excitotoxins in processed foods: the best guarded secret of the food and drug industries

Excitotoxicity is the pathological process by which nerve cells are damaged or killed by excessive stimulation by neurotransmitters such as glutamic acid (glutamate).

In 1969 when researcher Dr. John Olney of Washington University in St. Louis observed that process in his laboratory, it should have resulted in sweeping changes in how food additives are regulated. 

He noted that glutamate fed as monosodium glutamate (MSG) to laboratory animals killed brain cells and subsequently caused gross obesity, reproductive dysfunction, and behavior abnormalities.

Before that, the world knew nothing of what Dr. Olney had dubbed “excitotoxins.” And after Olney’s discovery, the existence of free excitotoxic amino acids present in food became the best-guarded secret of the food and drug industries.

Today, excitotoxins present in food remain largely ignored or unknown, mostly because the rich and powerful food and pharmaceutical industries want it that way. A great deal of food industry profit depends on using excitotoxins to “enhance” the taste of cheaply made food. And a great deal of pharmaceutical industry profit depends on selling drugs to “cure” the diseases and disabilities caused by the excitotoxins in the food supply.

What are excitotoxins?

Excitotoxins are often amino acids, but not all amino acids are excitotoxins. The amino acid with the greatest excitotoxic footprint is glutamate. When present in protein or released from protein in a regulated fashion (through routine digestion), glutamate is vital to normal body function. It is the major neurotransmitter in humans, carrying nerve impulses from glutamate stimuli to glutamate receptors throughout the body. Yet, when present outside of protein in amounts that exceed what the healthy human body was designed to accommodate (which can vary widely from person to person), glutamate becomes an excitotoxic neurotransmitter, firing repeatedly, damaging targeted glutamate-receptors and/or causing neuronal and non-neuronal death by over exciting those glutamate receptors until their host cells die.

Technically speaking, neurotransmitters that over-stimulate their receptors to the point of killing the cells that host them are called excitotoxic neurotransmitters, and the resulting condition is referred to as excitotoxicity. Glutamate excitotoxicity is the process that underlies the damage done by MSG and the other ingredients that contain processed free glutamic acid (MfG). 

Glutamate is called a non-essential amino acid because if the body does not have sufficient quantities to function normally, any needed glutamate can be produced from other amino acids. So, there is no need to add glutamate to the human diet. The excitotoxins in MSG and other ingredients that contain MfG are not needed for nutritional purposes. MSG and many other ingredients have been designed to enhance the taste of cheaply made food for the sole purpose of lining the pockets of those who manufacture and sell them.

Glutamate neurotransmitters trigger glutamate receptors both in the central nervous system and in peripheral tissue (heart, lungs, and intestines, for example). After stimulating glutamate receptors, glutamate neurotransmitters may do no damage and simply fade away, so to speak, or they may damage the cells that their receptors cling to, or overexcite their receptors until the cells that host them die.

There’s another possibility. There are a great many glutamate receptors in the brain, so it’s possible that if a few are damaged or wiped out following ingestion of MfG, their loss may not be noticed because there are so many undamaged ones remaining. It is also possible that individuals differ in the numbers of glutamate receptors that they have. If so, people with more glutamate receptors to begin with are less likely to feel the effects of brain damage following ingestion of MfG because even after some cells are killed or damaged, there will still be sufficient numbers of undamaged cells to carry out normal body functions.

That might account for the fact that some people are more sensitive to MfG than others.

Less is known about glutamate receptors outside the brain – in the heart, stomach, and lungs, for example. It would make sense (although that doesn’t make it true) that cells serving a particular function would be grouped together. It would also seem logical that in each location there would be fewer glutamate receptors siting on host cells than found in the brain, and for some individuals there might be so few cells with glutamate receptors to begin with, that ingestion of even small amounts of MfG might trigger asthma, atrial fibrillation, or irritable bowel disease; while persons with more cells hosting glutamate receptors would not notice damage or loss.

Short-term effects of excitotoxic glutamate (such as asthma and migraine headache) have long been obvious to those not influenced by the rhetoric of the glutamate industry and their friends at the U.S. Food and Drug Administration. Hopefully, researchers will soon begin to correlate the adverse effects of glutamate ingestion with endocrine disturbances such as reproductive disorders and gross obesity. It is well known that glutamate plays an important role in some mental disorders and neurodegenerative diseases, but the fact that ingestion of excitotoxic glutamate might contribute to existing pools of free glutamate that could become excitotoxic, still needs to be considered. Finally, a few have begun to realize the importance of glutamate’s access to the human body through the mouth, nose and skin.

There are three excitotoxic amino acids used in quantity in food, cosmetics, pharmaceuticals, protein drinks and powders, and dietary supplements:

1) Glutamic acid — found in flavor enhancers, infant formula, enteral care products for invalids, protein powders, processed foods, anything that is hydrolyzed, and some pesticides/fertilizers.

2) Aspartic acid — found in low-calorie sweeteners, aspartame and its aliases, infant formula, protein powders, anything that is hydrolyzed, and

3) L-cysteine — found in dough conditioners.

According to Dr. Edward Group, the six most dangerous excitotoxins are: MSG (monosodium glutamate), aspartate, domoic acid, L-BOAA, cysteine, and casein.

Resources

Dr. Edward Group The 6 Most Dangerous Excitotoxins. Global Healing Center.  (accessed 8/20/2016)

Blaylock RL. Excitotoxins: The Taste That Kills. Santa Fe, New Mexico: Health Press; 1994.

Olney JW. Brain Lesions, Obesity, and Other Disturbances in Mice Treated with Monosodium Glutamate; Science. 1969;164:719-21.  

Olney JW, Ho OL. Brain damage in infant mice following oral intake of glutamate, aspartate or cystine. Nature. 1970;227:609-611.

Olney, J.W. Excitatory neurotoxins as food additives: an evaluation of risk. Neurotoxicology 2: 163-192, 1980.

Olney JW. Excitotoxins in foods. Neurotoxicology. 1994 Fall;15(3):535-44.

Gudiño-Cabrera G, Ureña-Guerrero ME, Rivera-Cervantes MC, Feria-Velasco AI, Beas-Zárate C. Excitotoxicity triggered by neonatal monosodium glutamate treatment and blood-brain barrier function. Arch Med Res. 2014 Nov;45(8):653-9.

Verywellhealth.com.  An Overview of Cell Receptors and How They Work https://www.verywellhealth.com/what-is-a-receptor-on-a-cell-562554   (Accessed 5/5/2019)