Does changing the name remove the poison?

A change in the approach to glutamate industry propaganda suggests that their 10-million-dollar ad campaign isn’t reaping the profits they were looking for. People know that MSG is toxic and aren’t buying into their deceptive words.

From what we’ve been seeing, the Glutes are banking on a crafty name change — swapping the name MSG for something that will fool enough consumers to keep the profits from selling new-name MSG rolling in.

Any idea what that new name will be? We’re betting that they’re going to work their tails off to rename it umami. After all, they’ve been building that brand for a while now.

If you have questions or comments, we’d love to hear from you. If you have hints for others on how to avoid exposure to MfG, send them along, too, and we’ll put them up on Facebook. Or you can reach us at and follow us on Twitter @truthlabeling.