The hoax behind the ‘clean label’ on Impossible Burger

There aren’t many places you can find excitotoxic (brain-damaging) amino acids in greater quantity, packaged so nicely, and promoted with such vigor. And this fake meat product sports what industry calls a “clean label,” meaning you won’t find any monosodium glutamate listed.

What you will find in the Impossible Burger, however, are five main ingredients — what Impossible Foods calls the “details,” and a total of 6 ingredients with excitotoxic – brain damaging — amino acids.

They are:

  • Water
  • soy-protein concentrate
  • coconut oil
  • sunflower oil
  • natural flavors

Impossible “meat” also contains 2% or less of:

  • Potato protein
  • Methylcellulose
  • Yeast extract
  • Cultured dextrose
  • Food starch, modified
  • Soy leghemoglobin
  • Salt
  • Soy-protein isolate
  • Mixed tocopherols (vitamin E)
  • Zinc gluconate
  • Thiamine hydrochloride (Vitamin B1)
  • Sodium ascorbate (vitamin C)
  • Niacin
  • Pyridoxine hydrochloride (vitamin B6)
  • Riboflavin (vitamin B2)
  • Vitamin B12

If you have questions or comments, we’d love to hear from you. If you have hints for others on how to avoid exposure to MfG, send them along, too, and we’ll put them up on Facebook. Or you can reach us at questionsaboutmsg@gmail.com and follow us on Twitter @truthlabeling.

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