Fresh out of its victory lap in “convincing” the Merriam-Webster online dictionary folks to change its definition of Chinese Restaurant Syndrome, Ajinomoto, the world’s largest manufacturer of monosodium glutamate, has added a new dimension to their “swallow the MSG campaign,” hoping that people will swallow their propaganda and think nothing of consuming processed foods that contain MSG. This one is attempting to convince consumers that any choice to avoid Chinese restaurants is based on hate and racism – when it is more likely based on the good sense of decreasing exposure to toxic substances like MSG during a pandemic.
Led by one of its PR firms, Edelman Communications, the campaign dubbed #TakeOutHate, is flooding social media with a group of “influencers” telling consumers to order huge amounts of Chinese take-out and share a photo online. “Don’t let that hate get between you and these shrimp dumps,” we’re told.
Ajinomoto, it seems, has decided to play victim amid growing consumer awareness about the dangers of consuming MSG. In telling about its new #TakeoutHate blitz, Ajinomoto says on its website that “as the company that was founded on the discovery of MSG, we are no stranger to the impact of unfair stigma.”
But the stigma attached to a company that pumps excitotoxic (brain damaging) amino acids into processed foods is hardly unfair. What’s really unfair is how Ajinomoto can harness the power of the media with big bucks and a PR firm that has all the right contacts to lie to the public about the product it produces. Reporters of all stripes from media outlets of all sizes are more than happy to parrot numerous bold-faced falsehoods time and time again without giving it a second thought.
Truth be told, monosodium glutamate has been researched extensively by Ajinomoto-funded researchers who rigged their studies with things like excitotoxic ingredients in placebos and concluded that MSG is harmless. MSG is a manufactured additive, and the product called MSG can’t be produced without unwanted byproducts of production called impurities. The glutamate in the human body has none of those impurities. And since 1957, the glutamate in MSG has been manufactured using carefully selected genetically modified bacteria that excrete glutamate through their cell walls – hardly the way that yogurt and wine are made.
But as more and more people, some through personal experience and others through research, learn about the toxic nature of MSG and the other 40+ ingredients that contain its toxic Manufactured free Glutamate, or MfG as we abbreviate it, they are choosing to avoid it wherever and however they can.
You can fool some of the people some of the time, but you can’t fool the people who know they get sick from eating MSG.
And that’s not “hate,” and it’s certainly not racism.
If you have questions or comments, we’d love to hear from you. If you have hints for others on how to avoid exposure to MfG, send them along, too, and we’ll put them up on Facebook. Or you can reach us at firstname.lastname@example.org and follow us on Twitter @truthlabeling.