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Here's how they hide MSG
With “Clean Labels”
Some use "clean labels." “Clean labels” are labels of products that contain MSG, with names that don't give the consumer a clue to MSG’s presence. Using hydrolyzed protein products has been very popular. Here's how one manufacturer, Royal DSM, advertises a range of granulated protein hydrolysates to offer a clean label alternative.
Claiming “No MSG” when it isn’t true.
Campbell’s Soup has done this in a number of ways. The following is one of them:
While they advertised that "Campbell will clearly list MSG in the ingredient statement when it is added to any Campbell product" (http://www.campbellsoupcompany.com/faqs.asp -- accessed 11/6/2010), they brought out the following:
"Introducing new Campbell's® Select Harvest™ soups, made with delicious ingredients like farm-grown vegetables, wholesome grains and 100% natural white meat chicken — with no artificial flavors or MSG*.... "
* Except for the small amount naturally occurring in yeast extract."
Claiming “No Added MSG” or “No MSG Added” when a product contains processed (manufactured) free glutamic acid (MSG)
Minors does it with their all natural beef base (http://www.soupbase.com/view.asp?cid=2673 – accessed 11/6/2010) and several other bases.
Minor's sells soup bases to restaurants among others. Their sales pitch is "no added MSG." Just take a look at the myriad of ingredients that contain MSG. And there's the disodium inosinate/disodium guanylate, too (http://www.soupbase.com/view.asp?cid=2370 accessed 11/6/2010)
Defining “MSG” as an abbreviation for monosodium glutamate.
Campbell Soup Company did it this way on their company page on the Internet (http://www.campbellsoupcompany.com/faq_list.asp#q6 accessed on 11/6/2010)
“How do I know if my Campbell product contains MSG?
MSG, or Monosodium Glutamate, is an ingredient that adds savory taste to foods. Its been used safely for more than a century. MSG is a common flavor enhancer added by chefs and food manufacturers alike. Glutamate, a component of MSG, occurs naturally in some vegetables and processed ingredients, such as hydrolyzed vegetable protein and yeast extract. Foods containing MSG will note it clearly in the ingredient statement on our product labels. People who prefer to eat foods without added MSG can look at a number of options in our portfolio, including our full lines of Campbell's Select Harvest® soups, Campbell's Healthy Request® condensed soups, Campbell's V8® soups and Campbell's® condensed Kids soups. We also do not add MSG to our Swanson® Chicken broth.”
With names of ingredients that give no clue to the presence of processed (manufactured) free glutamic acid (MSG).